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Heyward's intangibles balance out struggles

Heyward's intangibles balance out struggles
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When they signed Jason Heyward, the Cubs and club president Theo Epstein — who are supposed to be as sober and analytical as any organization in baseball — bet on something that sober and analytical organizations are not supposed to bet on. They bet on Heyward’s intangibles, or the stuff that we used to call intangibles anyway.

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